STATE OF MIND at NOTES SHANGHAI 2025 — Embracing the Future of Niche Perfumery in China.
In 2025, STATE OF MIND takes part in NOTES SHANGHAI, a key international event shaping the future of artistic perfumery in Asia.
The concept of STATE OF MIND — blending haute perfumery with the ritual of tea — resonates deeply with Chinese culture, offering a multisensory journey where tradition meets innovation.
The event connects the house with fragrance professionals and a growing community of niche perfume lovers in China.


