International events

STATE OF MIND at NOTES SHANGHAI 2025

STATE OF MIND at NOTES SHANGHAI 2025

March 27-30, 2025

STATE OF MIND at NOTES SHANGHAI 2025 — embracing the future of niche perfumery in China.

STATE OF MIND at NOTES SHANGHAI 2025 — Embracing the Future of Niche Perfumery in China.

In 2025, STATE OF MIND takes part in NOTES SHANGHAI, a key international event shaping the future of artistic perfumery in Asia.

The concept of STATE OF MIND — blending haute perfumery with the ritual of tea — resonates deeply with Chinese culture, offering a multisensory journey where tradition meets innovation.

The event connects the house with fragrance professionals and a growing community of niche perfume lovers in China.

STATE OF MIND at NOTES SHANGHAI 2025 — 1

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